Dr. Jason Perepelkin is an associate professor of Social and Administrative Pharmacy. He is also an associate member of the Department of Management and Marketing at the Edwards School of Business. He teaches in the third and fourth years of the pharmacy undergraduate program in the areas of pharmacy management, marketing for pharmacists, and health and pharmaceutical policy. Dr. Perepelkin has received several innovation in teaching awards including the Association of Faculties of Pharmacy of Canada Janssen Innovation in Education Award in 2012 and the Provost’s Award for Outstanding Innovation in Learning in 2017.


Dr. Perepelkin’s research focuses on three primary areas. His research on marketing, branding, and service quality in pharmacy focuses on how marketing and branding has been, and can be used to advance the profession so that pharmacists are better utilized, and how patients perceive service quality in community pharmacies. A second research program focuses on how the social and administrative (managerial) aspects of practice are and can be used to provide better patient care in a dynamic practice environment. Lastly, a third area of inquiry centres on teaching innovation in pharmacy management and marketing, and how to prepare students for the realities of practice in a manner that is learner-focused.

Selected Publications

Woods, P, Perepelkin, J, Mey, A, Gapp, R, and King, M. (2016). Student perceptions of learning through an international comparison. American Journal of Pharmaceutical Education. 80 (10), Article 173.

Perepelkin, J and Abramovic, M. (2016). Public Education Campaigns to Transform Perceptions of Pharmacists: Are they Worth the Investment? Health Communication, 37 (7), 833-844.

Perepelkin, J. and Zhang, D. (2014). Quality Alone is Not Enough to be Trustworthy: The Mediating Role of Sincerity Perception. International Journal of Pharmaceutical and Healthcare Marketing, 8 (2), 226-242.

Wilson, G, Perepelkin, J, Zhang, D, and Vachon, MA. (2014). Market Orientation, Alliance Orientation, and Business Performance in the Biotechnology Industry. Journal of Commercial Biotechnology, 20 (2), 30-38.

Perepelkin, J. (2012). Redesign of a Required Undergraduate Pharmacy Management Course to Improve Student Engagement and Concept Retention. American Journal of Pharmaceutical Education. 76 (10), Article 201.

Dobson, R and Perepelkin, J. (2011). Pharmacy Ownership in Canada: Implications for the Authority and Autonomy of Community Pharmacy Managers. Research in Social and Administrative Pharmacy, 7 (4), 347-358.

Mansell, K and Perepelkin, J. (2011). Patient Awareness of Specialized Services Provided in Community Pharmacies.Research in Social and Administrative Pharmacy, 7 (4), 396-405.

Perepelkin, J and Zhang, D. (2011). Brand Personality and Trust in Community Pharmacies. International Journal of Pharmaceutical and Healthcare Marketing, 5 (3), 175-193.

Perepelkin, J. (2011). Public Perceptions of Pharmacists and Pharmacist Prescribing. Canadian Pharmacists Journal,144 (2), 86-93, doi:10.3821/1913-701X-144.2.86.

Perepelkin, J and Dobson, R. (2010). Influence of Ownership Type on Community Pharmacy Managers. Research in Social and Administrative Pharmacy, 6 (4), 280-292.