Introducing the Vice President of University Relations
In a significant move for the University of Saskatchewan, Cheryl Hamlin assumed the role of Vice President of University Relations (UR) on June 1, 2022. With an extensive background in fundraising and communications spanning three decades in Calgary, Cheryl is playing a pivotal role in managing the university's reputation and fostering key donor relationships.
As the newly appointed Vice President of UR, Cheryl Hamlin's responsibilities extend beyond traditional university relations. Her purview includes providing vision and leadership for fundraising and development, alumni relations, strategic communications, and operations and services. Cheryl leads a dedicated team focused on cultivating relationships with alumni and the broader community, fostering a culture of philanthropy, and spearheading the institutional "Be What the World Needs" campaign.
Cheryl's journey to this leadership position is uniquely rooted in her education at the University of Saskatchewan. Studying between 1984 and 1988 in one of the last classes before the program was disbanded in 1990, Cheryl holds a degree from the College of Home Economics. Her specialization in Consumer Studies, with a focus on family finance, consumer behavior, and commerce and arts, laid the foundation for her versatile career.
Reflecting on her academic journey, Cheryl shared that she was unsure of her path initially. However, her broad degree allowed her to explore various fields, making her resourceful and adaptable. Notably, she pointed to a consumer economics course that stood out, emphasizing the ways people make decisions and the retail opportunities tied to those choices. This sparked her interest in working for not-for-profit organizations, delving into funding and giving opportunities.
The practicum experience during her undergraduate years further shaped Cheryl's career trajectory. Engaging with the Elizabeth Fry Society, she gained insights into social justice and the inner workings of not-for-profits, understanding the dynamics of funding, government support, and philanthropy.
In her current role as Vice President of UR, Cheryl draws upon the interpersonal and broad array of skills she developed during her diverse undergraduate experience. Managing relationships with a wide range of individuals, from CEOs to everyday community members, Cheryl values the versatility her education afforded her.
Reflecting on her college days, Cheryl expressed gratitude for the supportive and collegial environment at the College of Home Economics. Surrounded by powerful women role models such as Eva Lee Kwok and Bev Pain, Cheryl felt inspired to find her voice and purpose in the business and leadership world.
Looking ahead, Cheryl encourages current Home Economics graduates and friends to take pride in their program's successful alumni. She highlights the impressive positions achieved by graduates, including the Governor General of Ontario, and underscores the importance of not shying away from sharing their achievements. Cheryl's wish for future generations is to recognize the potential in their fields and leverage opportunities, emphasizing the transformative impact of a practicum experience.
As Cheryl Hamlin takes on her new role at the University of Saskatchewan, her journey from Home Economics alumna to Vice President of University Relations serves as an inspiring testament to the value of a broad and adaptable education.